‘Good’ Marketing
Community volunteer work rewards landscaping businesses.
BY DAN RAFTER
Whenever Heather Denchfield drives
past Walt Whitman Senior High
School in Bethesda, Md., she makes sure
to sneak a peek at the entrance to the
school’s football stadium.
The stone walkway (formed in the
shape of a large blue “W”) reminds her
of Denchfield Landscaping’s volunteer
work, which helped create the walkway
in the fall of 2007. And it’s just one of the
many local charitable projects that can be
credited to Denchfield Landscaping.
Denchfield, human resource manager
of the landscaping business and owner
of the company’s nursery division, hopes
that others also remember her company’s
volunteer work when they see the blue
“W”. Only she hopes that they then think
of Denchfield Landscaping when it’s time
to put new bushes, perennials and walkways in front of their own homes.
“Doing charitable work definitely does
pay off for the business,” Denchfield says.
“We do a lot of charitable work in the area
in which we have our client base. Our
clients really appreciate the fact that you
aren’t always working with only profit in
mind. They appreciate that you’re willing
to give back to improve the community,
and they remember when they’re looking
for their own landscaping work. It’s a win-win situation.”
Denchfield is far from the only landscaping professional to realize this. But
the company takes on several charity projects throughout the year, doing everything
from installing flower beds on elementary
school grounds to regularly shoring up the
Denchfield Landscaping created this stone
walkway (free of charge) at Walt Whitman
Senior High School in Bethesda, Md.
